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Hi this is Betsy from Otto's. Do you have an idea for a new product or service? Do you want to give your business a shot in the arm? Do you want to understand why some businesses thrive? And others fold? Then you want to meet Otto's First Friday guest author, Jim Cendoma. Jim has advised companies from Fortune 100 to Fortune 500. And he has written a book with all his advice, easily accessible to the hopeful entrepreneur. He will meet one-on-one with anyone who could use a little insight into the business world, or a little encouragement to spread their wings and fly. Come meet him, get his book, P E P: Profit and Extreme Performance, only 23.95. Or get his Psychological Warfare, the ½ Hour Strategic Card Game! That's only 19.95. Jim has friends and relatives in this area—otherwise we would never be able to get him to come meet our customers. You come too! From 5 to 8 PM this Friday at Otto's a booklover's paradise in the heart of downtown Williamsport.