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Why We Buy: The Science of Shopping

Why We Buy: The Science of Shopping

Current price: $34.95
Publication Date: June 1st, 2011
Publisher:
Blackstone Audiobooks
ISBN:
9781441789402
Pages:
10

Description

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: - The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. - A guided tour of the most innovative stores, malls, and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide--it offers advice on how to keep your changing customers and entice new and eager ones.