The Next Cmo: A Guide to Operational Marketing Excellence (Paperback)

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The Next Cmo: A Guide to Operational Marketing Excellence By Peter Mahoney, Scott Todaro, Dan Faulkner Cover Image
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About the Author


Peter Mahoney Peter Mahoney is the founder and CEO of Plannuh, a company providing the first AI-driven platform to automate marketing operations. Before founding Plannuh, Peter spent more than 30 years as a marketing and product executive with experience as a CMO for startups through multi-billion dollar public companies. Scott Todaro Scott has devoted his 28-year professional career to perfecting the marketing craft. He has held marketing leadership positions with seven companies, 4 resulting in successful exits. Scott holds BBA and MBA degrees with concentrations in marketing and was an adjunct professor for 4 years teaching marketing strategy to MBA students. Dan Faulkner Dan Faulkner is the CTO of Plannuh, where he is responsible for the delivery of the world's first AI-driven marketing management platform. Dan has 25 years of experience in product management, strategy, and general management. Dan holds a Bachelor's degree in Linguistics and a Masters in Marketing.
Product Details
ISBN: 9781480894112
ISBN-10: 1480894117
Publisher: Archway Publishing
Publication Date: August 25th, 2020
Pages: 174
Language: English