Strategic Islamic Marketing: A Roadmap for Engaging Muslim Consumers (Contributions to Management Science)
Current price:
$239.99
Publication Date: June 29th, 2022
Publisher:
Springer
ISBN:
9783030981594
Pages:
280
Usually Ships in 1 to 5 Days
Description
Marketing in the emerging Islamic markets is a challenging business function since international companies must contend with unfamiliar customs, cultural differences, and legal challenges. This book provides marketers who want to reach this emerging and very lucrative consumer base with essential, research-based insights on these aspects and how to deal with them.
This book redefines marketing practice and conduct and challenges conventional marketing wisdom by introducing a religious-based ethical framework to the practice of marketing. The framework opens a whole new array of marketing opportunities and describes the behavior of the consumer, community, and companies using a different approach than conventional marketing thought.
Other Books in Series
Market Frictions, Risk Management and Performance: New Challenges for Finance (Contributions to Management Science)
Hardcover
Preorder
Cooperatives in an Uncertain World: Perspectives from Switzerland and Its Neighbors (Contributions to Management Science)
Paperback
Preorder
Cooperatives in an Uncertain World: Perspectives from Switzerland and Its Neighbors (Contributions to Management Science)
Hardcover
Romanian Management Theory and Practice: Navigating Digitization and Internationalization in the New Global Economy (Contributions to Management Science)
Hardcover
Preorder
Innovations for Healthcare and Wellbeing: Digital Technologies, Ecosystems and Entrepreneurship (Contributions to Management Science)
Hardcover
Preorder
Artificial Intelligence and Business Transformation: Impact in HR Management, Innovation and Technology Challenges (Contributions to Management Science)
Hardcover
Preorder
Digital Entrepreneurship: Exploring Alertness, Orientation, and Innovation in the Digital Economy (Contributions to Management Science)
Hardcover
Preorder
Understanding and Managing Socioeconomic Systems Behaviour: Applications of Qualitative and Quantitative System Dynamics and Agent-Based Modelling in (Contributions to Management Science)
Hardcover
Preorder
Decision Making in Interdisciplinary Renewable Energy Projects: Navigating Energy Investments (Contributions to Management Science)
Hardcover
Preorder
Upper Echelons' Naturalistic Decision-Making and Top Management Team Macrocognition in a High Reliability Organization (Contributions to Management Science)
Paperback
Financial Accounting and Management Control: The Tensions and Conflicts Between Uniformity and Uniqueness (Contributions to Management Science)
Hardcover
Robust Optimization of Spline Models and Complex Regulatory Networks: Theory, Methods and Applications (Contributions to Management Science)
Hardcover
Financial Accounting: Development Paths and Alignment to Management Accounting in the Italian Context (Contributions to Management Science)
Hardcover
Cost-Of-Capital in Managerial Finance: An Examination of Practices in the German Real Economy Sector (Contributions to Management Science)
Hardcover
Contemporary Leadership Theories: Enhancing the Understanding of the Complexity, Subjectivity and Dynamic of Leadership (Contributions to Management Science)
Paperback
Leadership and Communication: A Case from Glass, Textile and Apparel Sector in Turkey (Contributions to Management Science)
Hardcover
Entrepreneurship and Organizational Change: Managing Innovation and Creative Capabilities (Contributions to Management Science)
Hardcover
Aligning Lean and Value-Based Management: Operations and Financial Functions at the System Level (Contributions to Management Science)
Hardcover
Latin American and Iberian Entrepreneurship: New Perspectives on Culture, Traditions and Heritage (Contributions to Management Science)
Hardcover